For real estate agents

Your next deals are already in your phone.

Past clients. Your sphere. The buyers and sellers who went quiet. Apex works that list every day by text and email, in your voice, answers your new leads in minutes, and puts the people who are ready on your calendar. You stop chasing. You take the calls.

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From $299/moLive in 30 days or your first month is freeNo contract
Text thread: an automated home-value text at 9:02 AM and a reply at 9:08 AM (name and addresses blurred)

Real text from Kristi's own business, Aug 5, 2026. A home-value note went out at 9:02. Four property addresses came back at 9:08. Name and addresses blurred. Results vary.

The problem

Your past clients forget who their agent was.

Most people buy or sell again, and most of them tell a friend who's looking. But if they haven't heard from you in two years, they call whoever is in front of them that week.

On July 3, 2026, my own CRM had 3,280 contacts in it. Only 214 of them were in a pipeline. Everyone else was just sitting there: people I'd closed with, buyers who went quiet, sellers who said "maybe next spring."

I'm a licensed agent too, and I'll be honest: I didn't have time to work that list by hand. You're showing homes, writing offers and keeping deals together, and that's the right call. So I built something to do the following up for me.

Grow more. Own your time.

More deals from the people who already know you. Fewer hours chasing them.

🏡

Stay their agent

Past clients and your sphere hear from you at the right time: home anniversaries, a "what's your home worth" check, a referral ask on its own. Buyers and sellers who went quiet get a real reason to reply.

⚡

Answer new leads in minutes

Website leads, Zillow and other leads you buy, referrals. Every one hears from you within minutes, day or night, and keeps hearing from you until they book or say stop.

📅

Just take the calls

When someone's ready, they land on your calendar. Contract deadlines show up on your calendar too, as a backup for you and your TC.

For your listings

Tools that help you win the listing.

Your own home value page

A "what's my home worth" page with your name on it. The request comes straight to you, so you make the call. It never hands out a number.

Seller plan

Send it after your listing call: your price range, the recent sales you picked, and how you'll market the home. A link to text or email, and a page to print.

Listing Sheet

A one-page rental snapshot for sellers who are deciding between selling and renting it out. Fair-housing safe, and it never tells them what to do.

Real screens, not big claims

Here's what it looks like in my own business.

I'm a mortgage broker and a licensed agent, and every one of these came from my own business. The numbers are small, and I'm showing them that way.

Aug 5, 2026
9:02 text. 9:08 reply.

Someone on my list peeked at their home value in my email but never typed in an address. At 9:02 a short text went out in my voice. At 9:08 they sent back four property addresses. Nobody sent that text by hand.

Screenshot above. Name and addresses blurred.
Oct 7, 2026
Review ask sent. Google review the next day.

After a closing, the review ask went out on its own with my Google link. The next day a new review was up. One so far.

From my own Google profile.
Jul 3, 2026
3,280 contacts. 214 in a pipeline.

That was my own CRM before I pointed this at it. Most of the people I'd already worked with were sitting untouched. Yours probably looks a lot like it.

Counted from my own CRM.

All three are from Kristi Olson's own business. Small samples, shown as they are. Results vary. See more proof →

Who built it

An agent built this for agents.

I'm Kristi Olson. I'm a licensed real estate agent and a mortgage broker in Arizona, and I built Apex inside my own business first. I work my list, send a newsletter and keep up my website.

Some of what I built broke first. That's how I know how to set yours up so it doesn't.

I used the time it gave me back to start and buy more businesses. You might use yours for your kids, serving, or becoming the best agent in your market. That part is yours.

Read the longer story →

What's included

Two plans. That's it.

Reactivator

Turns your past clients, your sphere and quiet buyers and sellers into booked calls. It builds over months, not days.

$299/mo

+ $499 one-time setup · first month billed at day 30

  • Past-client check-ins, home anniversaries and referral asks
  • Buyers and sellers who went quiet, followed up
  • Your own home value page, seller plan and Listing Sheet
  • Contract deadlines sent to your calendar
  • Google review asks after closing
  • Birthday and holiday emails to your whole list
  • Puts the people who are ready on your calendar
  • A short report on the 1st: your numbers and what changed
  • Texting included, no usage bill
Book a demo

Reactivator + New Leads

Everything in Reactivator, plus every new lead answered in minutes: your website, Zillow and other leads you buy, or referrals.

$398/mo

+ $499 one-time setup · first month billed at day 30

  • Everything in Reactivator
  • Website forms, bought leads and referrals, all in one place
  • Leads flow straight in, no copy and paste
  • New leads hear from you within minutes, day or night
  • Follow-up until they book or say stop
  • The leads that don't buy now roll into your Reactivator
Book a demo

Live in 30 days, or your first month is free.

Counted from the day we get your list and calendar access. Texting turns on when the phone carriers approve your number, usually one to two weeks, and that part is on their clock, not ours. No contract. Cancel any time and we send you your list.

How it works

You send the list. We do the rest.

Book a demo

30 minutes. We look at what it would send your past clients.

Send your list

Any export from your CRM or phone. A spreadsheet is fine.

Approve your messages

We write them in your voice. You approve them once, before anything goes out.

Take the calls

It works the list every day. You see every conversation and every booking.

Questions agents ask

Is this a lead generation service?

Not by itself. The Reactivator works the people you already have: past clients, your sphere, and buyers and sellers who went quiet. Reactivator + New Leads answers every new lead too, from your website, leads you buy, or referrals.

Does it tell people what their home is worth?

No. It never quotes a value or a price. When someone asks, it gets the address and puts the request in front of you, so you make the call.

Can my broker see the messages first?

Yes. You approve every message before launch, so you can run them past your broker first. Your brokerage and license details go wherever they need to.

I have a TC. Do the deadline reminders replace them?

No. They're a backup. You forward your deal emails, and the dates land on your calendar, so nothing slips if a reminder gets missed.

Will it sound like a robot?

It writes in your voice. When someone asks something only you should answer, like price, timing or a contract question, it hands them to you.

Is this AI?

Yes, it runs on AI. We build it and run it, and you never have to touch it. You approve the messages once, in plain English, before anything goes out.

Do I have to change my CRM?

No. Send us an export of your list and we run alongside what you already use. When someone goes under contract, it stops messaging them and they're all yours.

How fast will I see results?

Honestly, months, not days. Some past clients answer in the first few weeks, but the real payoff builds over time. Results vary.

How fast is it live?

Within 30 days of getting your list and calendar access, or your first month is free. Texting turns on when the phone carriers approve your number, usually one to two weeks, and that part is on their clock, not ours.

What does it cost?

The Reactivator is $299 a month. Reactivator + New Leads is $398 a month. One-time setup is $499. Your first monthly payment comes out 30 days after you start. No contract, cancel any time.

See what it would send your list.

30 minutes, for real estate agents. We'll show you the messages it would send your past clients and how it books the ones who answer.

Book a demo

Apex also works for mortgage brokers and business owners, with the same two plans.