You paid for every name in it: past clients, quiet pre-approvals, the referrals you earned. Apex works that list every day by text and email, in your voice, and puts the people who are ready on your calendar. You stop chasing. You take the calls.
Built for brokers who own their database. Not for bank or retail LOs.
Real text from Kristi's own mortgage business, Aug 5, 2026. Sent at 9:02. Four property addresses came back at 9:08. Name and addresses blurred. Results vary.
On July 3, 2026, my own CRM had 3,280 contacts in it. Only 214 of them were in a pipeline.
Everyone else was just sitting there. Past clients I'd closed. Buyers who got pre-approved and went quiet. People who would have sent me a friend if I had stayed in touch.
I'm a broker too, and I'll be honest: I didn't have time to work that list by hand. Neither do you. You're busy closing the loans in front of you, and that's the right call. So I built something to do the following up for me.
Past clients who are ready to move, tap their equity, or send a friend. Pre-approvals that went quiet. They hear from you at the right time, with a real reason to reply.
No more "I should follow up with them" lists. It sends the check-ins, the nudges and the anniversary notes every day, and it steps back the moment you reply yourself.
When someone's ready, it answers in your voice and books them on your calendar. Anything about rates, programs or approval goes straight to you.
These are from my own mortgage business. The numbers are small, and I'm showing them that way.
Someone on my list peeked at their home value in my email but never typed in an address. At 9:02 a short text went out in my voice. At 9:08 they sent back four property addresses. Nobody sent that text by hand.
Screenshot above. Name and addresses blurred.An equity idea went to three past clients, by email with a short heads-up text. One wrote back three minutes later and asked me to call about a home equity loan. I called that afternoon.
Whether it turns into a loan, we don't know yet.That was my own CRM before I pointed this at it. Most of the people I'd already worked with were sitting untouched. Yours probably looks a lot like it.
Counted from my own CRM.All three are from Kristi Olson's own mortgage business. Small samples, shown as they are. Results vary. See more proof →
I'm Kristi Olson. I'm an independent mortgage broker in Arizona, and I built Apex inside my own business first. I don't visit realtors or buy leads. I work my list, send a newsletter and keep up my website.
Some of what I built broke first. That's how I know how to set yours up so it doesn't.
Faith and family come first for me. This exists so my business keeps growing without me glued to my phone. That's what I want for you.
Turns your past clients and quiet pre-approvals into booked calls. It builds over months, not days.
+ $499 one-time setup · first month billed at day 30
Everything in Reactivator, plus every new inquiry answered in minutes: your website, realtors, referrals, or leads you buy.
+ $499 one-time setup · first month billed at day 30
Counted from the day we get your list and calendar access. Texting turns on when the phone carriers approve your number, usually one to two weeks, and that part is on their clock, not ours. No contract. Cancel any time and we send you your list.
30 minutes. We look at what it would send your past clients.
Any export from your CRM or LOS. A spreadsheet is fine.
We write them in your voice. You approve them once, before anything goes out.
It works the list every day. You see every conversation and every booking.
Probably not. Apex is built for independent mortgage brokers who own their database and their marketing. At most banks and retail lenders the company owns the CRM, the client list and what you're allowed to send, so we usually can't plug in. Not sure who owns your list? Ask us on the demo.
Not by itself. The Reactivator works the people you already have: past clients and quiet pre-approvals. Reactivator + New Leads answers every new inquiry too, from your website, realtors, referrals or leads you buy.
Never. It can tell a past client that rates have moved and offer a quick call. Every number comes from you on that call.
Rate outreach skips anyone inside your early-payoff window, so you never prompt a refi that costs you your comp.
Yes. You approve every message before launch, so you can run them past compliance first. Nothing names a rate, a payment or loan terms.
It writes in your voice. When someone asks something it shouldn't answer, like a rate, a program or approval odds, it hands them to you.
Yes, the helpers run on AI. We build it and run it, and you never have to touch it. You approve the messages once, in plain English, before anything goes out.
No. Send us an export of your list and we run alongside what you already use. You forward your loan-status emails to us, so the moment someone's loan starts, it stops messaging them and they're all yours.
Honestly, months, not days. Some past clients answer in the first few weeks, but the real payoff builds over time. Results vary.
Within 30 days of getting your list and calendar access, or your first month is free. Texting turns on when the phone carriers approve your number, usually one to two weeks, and that part is on their clock, not ours.
The Reactivator is $299 a month. Reactivator + New Leads is $398 a month. One-time setup is $499. Your first monthly payment comes out 30 days after you start. No contract, cancel any time.
30 minutes, for independent mortgage brokers. We'll show you the messages it would send your past clients and how it books the ones who answer.