Pricing for independent mortgage brokers

Two plans. No contract.

Start with the Reactivator to work the list you already have. Add New Leads so every new inquiry gets answered in minutes, wherever it comes from.

Reactivator

Turns your past clients and quiet pre-approvals into booked calls. It builds over months, not days.

$299/mo

+ $499 one-time setup · first month billed at day 30

  • Past-client check-ins and referral asks
  • Quiet pre-approval win-back
  • Loan anniversary and home equity updates
  • Review asks at the right moment
  • Notes when rates fall, EPO-safe, never quotes a rate
  • Answers in your voice and books calls on your calendar
  • STOP and opt-outs handled automatically
  • A short report on the 1st: your numbers and what changed
  • Texting included, no usage bill
Book a demo

Reactivator + New Leads

Everything in Reactivator, plus every new inquiry answered in minutes: your website, realtors, referrals, or leads you buy.

$398/mo

+ $499 one-time setup · first month billed at day 30

  • Everything in Reactivator
  • Website forms, realtor intros, referrals and bought leads, all in one place
  • Leads flow straight in, no copy and paste
  • Texting consent checked before any lead gets a text
  • New leads hear from you within minutes, day or night
  • Follow-up until they book or say stop
  • Hands you anything about rates, programs or approval
Book a demo

Live in 30 days, or your first month is free.

Counted from the day we get your list and calendar access. Texting turns on when the phone carriers approve your number, usually one to two weeks, and that part is on their clock, not ours. No contract. Cancel any time and we send you your list.

Everything, in plain numbers

Setup: $499 once

We clean your list, write your messages in your voice, connect your calendar and forms, and register your texting number. You approve the messages once before anything goes out.

Texting: included

No per-text fees and no usage bill. Your price is your price. If your list is unusually large, we'll talk before anything changes.

No contract

Month to month. Cancel any time, and we send you your list.

Pricing questions

Which plan should I start with?

The Reactivator, unless you already pay for leads. Most brokers have more business sitting in their own database than they'd get from buying more leads.

How fast will I see results?

Honestly, months, not days. Some past clients answer in the first few weeks, but the real payoff builds over time. Results vary.

When am I charged?

Setup is charged when you sign up. Your first monthly payment comes out 30 days later, once it's been working.

Are there texting or usage fees?

No. Texting is included in your monthly price. There's no per-text bill on top.

I'm at a bank or a retail lender. Can I sign up?

Apex is built for independent brokers who own their database. At most banks and retail lenders the company owns the CRM and the client list, so we usually can't plug in. Ask us on the demo if you're not sure.

See what it would send your list.

30 minutes, for independent mortgage brokers.