For small business owners

Your best customers already bought from you once.

Apex reaches out to your past customers at the right time, based on what they bought and when. It asks the happy ones for a review, follows up the quotes that went quiet, and answers new inquiries in minutes, in your voice. You stop chasing. You do the work you're good at.

Book a demo
From $299/moLive in 30 days or your first month is freeNo contract
DanaExample conversation
Tue 10:05 AM
Hi Dana, it's Sam with Desert Air. Still thinking about that AC quote from a couple weeks ago? Happy to answer any questions.
Yes! It's been running nonstop. Can you come out this week?
We can. Here are a few times that work. Pick the one that's easiest for you.
✓ Booked: Thu 9:00 AM

An example, not a real customer. Names made up.

The problem

Ads got expensive. Your past customers went quiet.

Bringing back a customer who already trusts you costs less than finding a new one. But most owners never get back to the people they've served. There's no time.

On July 3, 2026, my own CRM had 3,280 contacts in it. Only 214 of them were in a pipeline. Everyone else was just sitting there: people I'd already helped, quotes that went quiet, people who would have sent me a friend if I had stayed in touch.

I run more than one business, and I'll be honest: I didn't have time to work that list by hand. Neither do you. So I built something to do the following up for me.

Grow more. Own your time.

More repeat business from the customers you already have. Fewer hours chasing it.

↻

Bring customers back

It knows what each customer bought and when. A note at the one-year mark, a service reminder on your schedule, a seasonal email, and a referral ask on its own. Never more than three texts a person a year.

★

Get more reviews

After the job, happy customers get a short ask with your Google link. Reviews are what people read before they pick who to call.

⚡

Answer every inquiry

Old quotes get followed up. New inquiries from your website, ads or referrals hear from you within minutes, and the people who are ready land on your calendar.

Real screens, not big claims

Here's what it looks like in my own business.

I don't have outside owner results to show you yet. These came from my own mortgage and real estate business. The numbers are small, and I'm showing them that way.

Oct 8, 2026
3 emails. 1 reply in 3 minutes.

An idea went to three past clients, by email with a short heads-up text. One wrote back three minutes later and asked me to call. I called that afternoon.

Whether it turns into business, we don't know yet.
Oct 7, 2026
Review ask sent. Google review the next day.

After a closing, the review ask went out on its own with my Google link. The next day a new review was up. One so far.

From my own Google profile.
Jul 3, 2026
3,280 contacts. 214 in a pipeline.

That was my own CRM before I pointed this at it. Most of the people I'd already worked with were sitting untouched. Yours probably looks a lot like it.

Counted from my own CRM.

All three are from Kristi Olson's own business. Small samples, shown as they are. Results vary. See more proof →

Who built it

An owner built this for owners.

I'm Kristi Olson. I run a mortgage business, a real estate business and a medical clinic, and I'm building more. I built Apex inside my own businesses first.

Some of what I built broke first. That's how I know how to set yours up so it doesn't.

I used the time it gave me back to start and buy more businesses. You might use yours for your kids, serving, a side hustle, or becoming the best in your field. That part is yours.

Read the longer story →

What's included

Two plans. That's it.

Reactivator

Brings your past customers back and follows up old quotes, so they turn into booked work. It builds over months, not days.

$299/mo

+ $499 one-time setup · first month billed at day 30

  • A note at the one-year mark, based on what they bought
  • Service reminders and seasonal emails on your schedule
  • Referral asks, sent on their own
  • Old quotes followed up, then a yearly win-back
  • Google review asks after the job
  • Birthday and holiday emails to your whole list
  • Puts the people who are ready on your calendar
  • A short report on the 1st: your numbers and what changed
  • Texting included, no usage bill
Book a demo

Reactivator + New Leads

Everything in Reactivator, plus every new inquiry answered in minutes: your website, your ads, or referrals.

$398/mo

+ $499 one-time setup · first month billed at day 30

  • Everything in Reactivator
  • Website forms, ad leads and referrals, all in one place
  • Leads flow straight in, no copy and paste
  • New inquiries hear from you within minutes, day or night
  • Follow-up until they book or say stop
  • The ones who don't buy now roll into your Reactivator
Book a demo

Live in 30 days, or your first month is free.

Counted from the day we get your customer list and calendar access. Texting turns on when the phone carriers approve your number, usually one to two weeks, and that part is on their clock, not ours. No contract. Cancel any time and we send you your list.

How it works

You send the list. We do the rest.

Book a demo

30 minutes. We look at what it would send your past customers.

Send your list

Who bought what, and when. A spreadsheet is fine.

Approve your messages

We write them in your voice. You approve them once, before anything goes out.

Do the work

It works the list every day. You see every conversation and every booking.

Questions owners ask

What kind of business is this for?

Any business with past customers who could buy again or send a friend: trades, home services, salons, gyms, coaches, clinics and shops. If you have a list of who bought what and when, it can work.

I don't have a CRM. Can I still do this?

Yes. A spreadsheet with names, phone numbers, emails, what they bought and when is all we need. We set up the rest.

Is this a lead generation service?

Not by itself. The Reactivator works the people you already have: past customers and old quotes. Reactivator + New Leads answers every new inquiry too, from your website, your ads or referrals.

Will it bug my customers?

No. Never more than three texts a person a year, and anyone who replies STOP never hears from it again.

Will it sound like a robot?

It writes in your voice. When someone asks something only you should answer, like a price or a custom job, it hands them to you.

Is this AI?

Yes, it runs on AI. We build it and run it, and you never have to touch it. You approve the messages once, in plain English, before anything goes out.

How fast will I see results?

Honestly, months, not days. Some customers answer in the first few weeks, but the real payoff builds over time. Results vary.

How fast is it live?

Within 30 days of getting your customer list and calendar access, or your first month is free. Texting turns on when the phone carriers approve your number, usually one to two weeks, and that part is on their clock, not ours.

What does it cost?

The Reactivator is $299 a month. Reactivator + New Leads is $398 a month. One-time setup is $499. Your first monthly payment comes out 30 days after you start. No contract, cancel any time.

See what it would send your customers.

30 minutes, for business owners. We'll show you the messages it would send your past customers and how it books the ones who answer.

Book a demo

Apex also works for mortgage brokers and real estate agents, with the same two plans.

Not ready for a demo? Get your free Growth Roadmap →