For real estate agents

Everything you get, with a real example of each.

Every item below opens the real screen from my own business: the text, the email, the sheet. Names, addresses and numbers are swapped for made-up ones. My team sets it up and runs it. You approve what goes out.

Reactivator

Everything outside the deal: your leads, your past clients, your listings.

$299/mo

+ $499 one-time setup · first month billed at day 30

  • 50 systems, listed below
  • New leads, staying in touch, your listings, buyers, closing gifts and referrals
  • Texting included, no usage bill
See all 50

Reactivator + Deal Desk

Everything in Reactivator, plus everything from contract to closing.

$498/mo

$299 + $199 Deal Desk · 3 closings a month included, $49 each after · same $499 setup

  • Everything in Reactivator
  • Plus 14 Deal Desk systems: contract reader, every date on the calendars, inspection and title reads, and more
  • Your TC's assistant. It doesn't upload documents or replace your TC
See the Deal Desk

All three: + Marketing

Everything in Reactivator and the Deal Desk, plus getting strangers to find you.

$599/mo

Marketing on its own is +$199 · same $499 setup · Opens soon

  • Everything in Reactivator + Deal Desk
  • Plus 8 Marketing systems: listing pages, QR codes, posts, Google profile, your website and SEO
See Marketing

No contract. Cancel any time and we send you your list. Leads you buy (Zillow and similar) aren't included.

Reactivator · $299/mo

Everything outside the deal

New leads and your database

The front door: every new person gets answered and sorted.

New-lead textsExample

A website buyer or seller lead gets a text from you in minutes. The first text goes by itself; you approve the next ones. Day 30 they move to Warm.

Example

Hi Pat, it's Kristi with Olson Home Group. I saw you were looking at homes. Are you hoping to buy this year, or just getting a feel for things?

"Worth a call" emailExample

An hour after the first text you get one short email saying who's worth a call, and after you talk: "Talked to Pat. Move them?"

Example

Pat Lee is worth a call: asked about 3-bedroom homes under $400k and replied within 5 minutes. Talked to them? Reply where they belong and I'll move the card.

Buyer form + /looking pageExample

A "Have a house you're interested in?" button and a public page that starts the Buyer Interview.

Example

Have a house you're interested in? Tell me which one and I'll get you in to see it.

Email leadsSee it

Leads that come by email get logged in the CRM, added to the newsletter, and you get one question: what kind of lead is this?

A real example: Email leads

Real From my own business. Names, addresses and numbers are made up.

Missed-call text-backSee it

Miss a call and the caller gets a text from you right away.

A real example: Missed-call text-back

Real From my own business. Names, addresses and numbers are made up.

Call notes and voicemailsSee it

Call notes go on the contact. Only a new caller or a call-back voicemail gets an email to you.

A real example: Call notes and voicemails

Real From my own business. Names, addresses and numbers are made up.

Contact autofillExample

Names and details get filled in from what people text, so the CRM stays clean.

Example

"Hi this is Jordan Smith, I'm interested in..." → contact saved as Jordan Smith.

Spouse catchSee it

Reads your notes and texts, sees a husband or wife mentioned, and asks if they should be added and linked.

A real example: Spouse catch

Real From my own business. Names, addresses and numbers are made up.

Pause until a dateExample

Email "pause Pat until January" and everything stops. That day you get a back-on email.

Example

Pat Lee is back on today. Their follow-up picks up this week. Anything you want me to change first?

Home value page + prep sheetSee it

A "what's my home worth" page with your name. It never hands out a number. You get a private prep sheet and call them.

A real example: Home value page + prep sheet

Real From my own business. Names, addresses and numbers are made up.

Database auditExample

At setup we go through the list and show what it's worth: past clients, sphere, and quiet leads.

Example

Your list, counted: past clients, sphere and quiet buyers and sellers, and what a few deals a year from them is worth at your average sale.

Staying in touch

Past clients and your sphere hear from you all year, without you remembering.

Birthday textsSee it

Every client gets a birthday text from you.

A real example: Birthday texts

Real From my own business. Names, addresses and numbers are made up.

Holiday emailsExample

Thanksgiving and New Year emails to your whole list.

Example

Happy Thanksgiving from our family to yours.

Weekly newsletterSee it

Goes out every Monday in your name, with a home value button.

A real example: Weekly newsletter

Real From my own business. Names, addresses and numbers are made up.

Home anniversariesExample

Every year on the day they bought, a note from you. Plus an equity heads-up to you.

Example

Happy 3-year home anniversary, Pat! Hope the house is treating you well.

Yearly referral askExample

Once a year, on its own message, never stuck to something else.

Example

If you know anyone thinking about buying or selling, I'd love to help them the way I helped you.

Newsletter clicks → next-move emailsExample

Someone clicks "thinking of moving" and gets a short run of next-move emails. Life events and a move-up prep sheet for you.

Example

Saw you were curious about what your home could buy you next. Here's how a move-up usually works.

Warm touchesExample

Quarterly "homes like yours," a yearly "still thinking?", a timeline check.

Example

Still thinking about a move this spring? No rush, just checking where your timing is.

"Keep going?"See it

When someone replies to a follow-up text, you get asked once: keep going, pause, move them, or stop.

A real example: "Keep going?"

Real From my own business. Names, addresses and numbers are made up.

Listings, before they go live

From the first appointment to the signed agreement.

Listing appointment flowExample

Calendar invite, booking link, a "listing it?" question an hour after, and follow-ups.

Example

How did the appointment with Pat go? Listing it, thinking, or not now?

"Why list with me" seller kitExample

An email that shows the seller how you market a home.

Example

Here's exactly how I'll market your home, from photos to the first weekend.

Listing prep sheetSee it

Closed comps, actives, a suggested price and a net sheet. If there aren't enough sales, it says so.

A real example: Listing prep sheet

Real From my own business. Names, addresses and numbers are made up.

Seller pricing email + plan pageExample

After the call: your price range, the sales you picked, and how you'll market it.

Example

Here's the plan we talked about: the price range, the recent sales behind it, and how we'll get it seen.

Listing Sheet / rental snapshotExample

For sellers torn between selling and renting: long-term and Airbnb numbers, never telling them what to do.

Example

Rental snapshot: long-term rent range, Airbnb range, and what it costs to hold. Your call.

Price watch + price catchExample

Spots the agreed list price in their texts, emails and your call notes, and puts it on the card.

Example

Pat texted "let's go with $425,000." Want me to put that on the card as the list price?

Listing agreement to your TCSee it

Only after there's an agreed price. Filled in, shown to you first, with sign reminders. When it's signed, the card moves by itself.

A real example: Listing agreement to your TC

Real From my own business. Names, addresses and numbers are made up.

"Buying too?" askExample

Every listing asks. Buying here = a Buyers card. Buying somewhere else = a referral.

Example

Is Pat buying their next home here, or moving out of the area?

Listing InterviewSee it

The seller does a 10 to 15 minute chat. It fills the MLS input sheet and the agreement lines, flags disclosures, and copies your TC.

A real example: Listing InterviewA real example: Listing InterviewA real example: Listing Interview

Real From my own business. Names, addresses and numbers are made up.

Getting ReadyExample

One "what happens next" email and a checklist (SPDS, CLUE, HOA, photos), with seller nudges.

Example

Here's what happens next and the few things we need from you before photos.

Listings, live

The day it hits the MLS and every week after.

"You're live" emailExample

Your seller gets a welcome email the day it goes live.

Example

You're live! Here's your listing page and what to expect this first week.

CRM card checkSee it

Tells you when a live listing has no matching card, and moves it once you add the address.

A real example: CRM card check

Real From my own business. Names, addresses and numbers are made up.

Monday seller updatesExample

Reads the activity report and showing feedback and drafts the seller's update for your OK.

Example

Your weekly update: 118 views, 3 showings, the feedback, and two nearby sales.

Call prepSee it

After 21 quiet days, or before a booked call: where it stands, why it may not be selling, and a game plan.

A real example: Call prep

Real From my own business. Names, addresses and numbers are made up.

Offer alertExample

An offer or counter that comes by email gets texted to you.

Example

Offer in on 12 Pine St. Check your email.

First LookExample

Your new listing is matched to your buyers who fit, with an email and a heads-up text.

Example

A new listing just came on that fits what you told me you're looking for.

Listing SpotlightExample

A feature in the newsletter and a text to the seller.

Example

Your home is in this week's newsletter spotlight.

Three-week price check Coming soonExample

A price check-in at three weeks.

Example

(Built, turned off by your choice.)

Buyers, before a contract

From the first interview to the offer.

Buyer InterviewExample

Fills the buyer sheet, the MLS search filters and birthdays, and books the prequal call.

Example

What are the must-haves? How many bedrooms? Which towns? When do you want to be moved?

Ready-to-tour signalExample

Flags a buyer who's ready to see homes.

Example

Pat looks ready to tour: asked about two homes this week.

Buyer broker agreement to your TCExample

Only what the form needs: names, 1 year, 3%. To you first.

Example

Hi, can you send the buyer broker agreement for Pat & Jo Lee? 1 year, 3%.

Signed-by-all watchExample

When everyone signs, you get asked: Looking or Prequal?

Example

Pat & Jo Lee signed the buyer broker agreement. Getting Prequalified or Looking?

Lender check-insExample

Outside-lender check-ins and "prequal letter seen."

Example

Got Pat's prequal letter from their lender, so they're ready to write offers.

House-hunt textsSee it

Only after silence, and each one waits for your OK. A buyer who opens a house-search email gets one too.

A real example: House-hunt textsA real example: House-hunt texts

Real From my own business. Names, addresses and numbers are made up.

Offer Sent trackingExample

Keeps the card in the right stage while an offer is out.

Example

Card moved to Offer Sent: 45 Oak Ln.

After closing

The part that turns one sale into the next one.

Closing gift + Google review askSee it

Writes the gift text and the review ask. Nothing goes until you say yes. If they reply with something odd, it asks you.

A real example: Closing gift + Google review askA real example: Closing gift + Google review askA real example: Closing gift + Google review askA real example: Closing gift + Google review askA real example: Closing gift + Google review askA real example: Closing gift + Google review ask

Real From my own business. Names, addresses and numbers are made up.

Referral outSee it

Sellers moving away: Referred Out stage, the referral email to your team, 25% fee, a monthly check-in.

A real example: Referral out

Real From my own business. Names, addresses and numbers are made up.

How you stay in control

Nothing goes out in your name until you say so.

Approve pageSee it

Every message that needs your OK sits on one page with Send, Edit or Don't send.

A real example: Approve page

Real From my own business. Names, addresses and numbers are made up.

Reply in your own wordsExample

Answer any email from your assistant in plain words, or tap a button. It reads what you meant.

Example

You: "yes but make it shorter" → it shortens it and shows you again.

GraduationExample

A message you've approved 20 times with no edits can start sending on its own. Your call.

Example

This birthday text has been approved 20 times with no edits. Want it to send on its own?

Deal Desk · +$199/mo

Everything in Reactivator, plus everything from contract to closing

under contract to closing

Your TC's assistant. It doesn't upload documents or replace your TC. It keeps you on track and tells you what to say.

Contract readerExample

Reads every contract, counter and addendum and pulls every date and term.

Example

Contract read for 12 Pine St: acceptance 10/14, inspection period ends 10/24, COE 11/20, seller credit $5,000.

Every date on the calendarsExample

Yours, your TC's and your lender's.

Example

Calendar invite: 12 Pine St · Inspection period ends · Fri 10/24.

Monday deals planSee it

Every date coming up this week on your deals, and who you're still waiting on.

A real example: Monday deals plan

Real From my own business. Names, addresses and numbers are made up.

Day-before heads-upsSee it

A heads-up the business day before a deadline, to you and to the person who runs it.

A real example: Day-before heads-ups

Real From my own business. Names, addresses and numbers are made up.

Inspection report readSee it

Reads the report, shows you the summary and the repair list, asks how much to ask for, and drafts a calm buyer email you approve.

A real example: Inspection report readA real example: Inspection report readA real example: Inspection report read

Real From my own business. Names, addresses and numbers are made up.

Title commitment reviewSee it

Reads the commitment, catches mismatches, and drafts a plain-words buyer email with the deadline at the top. Flags it when title hasn't come in.

A real example: Title commitment review

Real From my own business. Names, addresses and numbers are made up.

Paperwork trackingExample

SPDS, CLUE and the title commitment: came in, or still missing.

Example

SPDS still not in for 12 Pine St, COE in 21 days.

Who owes you a replyExample

On every live deal, who you're waiting on and for how long.

Example

Waiting on the listing agent for 3 days: the HOA docs.

Seller numbersExample

Payoff, bottom price and estimated net on the card.

Example

Reply "Pat's payoff is $___, bottom is $___" and I'll put both on the card with the net.

Seller credit checkExample

Before closing, makes sure the full seller credit gets used.

Example

The contract has a $5,000 seller credit. Make sure the lender is using all of it before closing.

Deal cards + commissionExample

Cards move by themselves from the deal mail, and commission gets confirmed.

Example

12 Pine St closed. Move Pat to Closed and confirm commission: 3%?

Deal boardExample

Every deal on one page, sale and purchase together.

Example

(A private page: every open deal, its next date and who's waiting.)

Find a documentExample

Ask for a document and it finds it.

Example

"Find the counter for 12 Pine" → here it is, signed 10/13.

Other agents' deals + send as you Coming soonExample

Calendar invites for other agents, and sending from your own email.

Example

(Built. Waiting on the Google setup.)

Marketing · +$199/mo · opens soon

Getting strangers to find you

getting strangers to find you

Its own plan. Your past clients and leads are the $299; this gets new people to find you.

Listing pageSee it

Built from the MLS. The text to your seller goes when you tap send.

A real example: Listing page

Real From my own business. Names, addresses and numbers are made up.

QR codesSee it

Codes for the sign, flyer and open house that track where each scan came from.

A real example: QR codes

Real From my own business. Names, addresses and numbers are made up.

Just Listed, Just Sold + new-review postsExample

Drafts for each listing and sale, and a post when a new review comes in.

Example

Just Sold! Congratulations to Pat & Jo on their new home.

Listing video Coming soonExample

A short video of each listing.

Example

(About 36 seconds, made from the listing photos.)

Weekly reel scripts Coming soonExample

Five scripts a week to film, in your words.

Example

This is the biggest mistake sellers make in the first week. Here's what to do instead.

Google profile posts + review replies Coming soonExample

Weekly posts on your Google profile, and a reply to every review.

Example

Thank you, Pat! It was a joy helping you find your home.

Your own one-page website Coming soonExample

Photo, bio, reviews, contact, and links to your pages, on your own domain.

Example

(Coming soon.)

SEO Coming soonExample

Town pages and weekly articles so people find you on Google and in AI search.

Example

(Coming soon.)

See what it would send your list.

30 minutes, for real estate agents. We'll show you the messages it would send your past clients and how it books the ones who answer.

Back to Apex for realtors